Using JPEG and TIFF File Formats in iPhone Photography

When you take a photo with your iPhone, the last thing that you probably think about is the format (file type) of the image you are capturing. Generally speaking, that is a good thing as you should be focused more on composition, lighting, etc. However, if you are starting to think of yourself as a serious mobile photographer, it is worth taking a few moments to consider the file format that you are using to store your photos.

PureShot Photo App

The cameras in iPhones and other mobile phones have come a long way in a short time. The new iPhone 5S features an 8 megapixel (MP) camera, which by most photographic standards is more than enough for making prints up to 11×17 inches and even larger in some cases. As a comparison, many high-end DSLRs still only feature a 10-12 MP sensor. Granted, the size of each pixel also plays a big part in the quality of the image, and the sensor of a DSLR is certainly much larger than that of an iPhone, but the latest iPhones are more than capable of capturing and creating professional quality photos right out of the box.

So why this discussion about file types then? The reason is simple. Depending on your needs and goals with regard to your photography, there are some decisions regarding file format that you should consider. It is not my goal to convince you that one file type is better than the other (although I certainly have my preferences). The choice is ultimately yours to make as both formats yield excellent photos.

JPGs (or JPEGs)

The native iPhone camera (and many other camera apps) saves photos in a compressed JPG format. JPG stands for “Joint Photographic Experts Group” and is the standard format for mobile cameras as well as most point-and-shoot cameras.

What do we mean by “compressed”? Compression is used to reduce the file size of a photo while retaining as much detail as possible. In most cases, any loss of detail is minor and only noticeable to the naked eye when viewing a very large enlargement. For most purposes, this file type works great for mobile cameras as it takes up little space and is easily transferable via the internet due to its relatively small file size.

However, the limitations of the JPG format become more noticeable if you put your photos through multiple editing stages on your iPhone. The reason for this is that JPGs are very susceptible to what is known as “generation loss”. Every time you open and image in an app, make changes, and re-save the photo, there are minute losses of detail/quality that occur, and each save is considered a “generation” of the photo. Another thing to consider is whether or not you will want to make large prints from any of your photos as JPGs will also show their limitations in this area as well.


Another file format that has long been a popular standard for photos by professional printers is TIFF (Tagged Image File Format). Like JPGs, TIFFs can also be compressed, but more often, they are saved as uncompressed, or lossless files. This results in a higher-quality image that is less susceptible to generation loss and can be used to make even better prints than a JPG image.


So if TIFF files are so great, why aren’t they the standard?

The main reason is the sheer size of the image files. If you take two photos of the same image (one as a TIFF and one as a JPG), the TIFF will be many times times larger on average (e.g., a 2 MP JPG roughly equals a 30 MP TIFF).

Clearly, this would be a disadvantage for many iPhone users who cherish every little bit of storage space they have. However, for those of us that treat our iPhone as a camera first and a phone/everything else second (admit it, I know many of you share this same attitude), the option of working with larger file types is a viable option to consider.

Let us consider the following images of guitar picks for comparison. It should be noted that even though I took one in TIFF mode, it had to be converted to a JPG when creating the comparative grid so that it could be posted on the web as most browsers don’t support TIFFs. Therefore, some loss of detail has likely occurred, but the differences are still apparent (click on the image to enlarge).

tiff vs jpeg iPhone photography

JPG (Left) vs. TIFF (Right)

The first photo (on the left) was taken with the native camera of my iPhone 5s in standard JPG mode (the only option). The second image (on the right) was taken with PureShot in TIFF mode. For comparison sake, the JPG is 1.68 MB  and the TIFF is 23.97 MB.

These photos are certainly not meant to be artistic in any way. They are simply for illustrative purposes. Let’s look at the two images more closely in the following comparison (click on the image to enlarge).

tiff vs jpeg iPhone

As you can see, the differences in quality/resolution at this level are very subtle, but they are there if you look closely. The TIFF on the right is noticeable smoother, especially in the green areas. If you look closely at the edges of the letters, you will also notice slightly more bitmapping in the left (JPG) image.

Now let’s look at these even closer by zooming into just one letter of writing on each guitar pick (the “X” in “TORTEX”).

tiff vs jpeg close

Again, the differences aren’t that dramatic, but they are clearly noticeable (and again, please keep in mind that the TIFF was downscaled to a JPG in order to be posted here). The TIFF on the right is once again noticeably smoother.

The Verdict

Considering the extreme level of zoom that we are looking at, is the difference all that big of a deal? To the naked eye, probably not. Again, this all depends on what your goals are. For me, I have always had a bit of OCD when it comes to image quality/detail, so I always want to maximize the quality of every shot. I also make large prints of many of my photos, so having the highest possible resolution is very important to me, especially if I can print directly from TIFF files.

The higher resolution also makes a significant difference when editing photos as the better the image you start out with, the less generation loss you will experience. Even if you use editing apps that ultimately save as JPGs, you will likely end up with a better result by starting with an original photo in TIFF format.

If you choose to only work with JPGs, you will end up with excellent photos. There’s no question about it. The iPhone is capable of amazing quality using nothing more than the native camera. However, it you want to squeeze every bit of possible detail out of your images, then I fully recommend shooting (and editing) in TIFF format.

If you choose to take the latter route, there are some apps to consider in order to get started.

Camera Apps

First, you need to check out some of the camera replacement apps that utilize the TIFF format. Unfortunately, the native iPhone camera does not allow you to set your preference for file types, so you are restricted to JPGs if you opt to use it.

However, if you are reading this, you are probably already aware that there are a multitude of camera replacement apps out there that you can use. If you have checked out enough of them, you may have found that many of them allow you to change the format in which your photos are saved.

Most apps are still limited to the JPG format, but many do allow you to set the level of compression from high (smaller file, lower quality) to low (larger file, better quality).

The native iPhone camera tends to use a JPG setting that features a bit more compression than the “MAX JPG” settings of many other camera apps. This is obvious by simply comparing the file sizes of similar photos taken with the native camera and any number of camera apps that allow you to change the compression settings. For example, the above sample JPG photo that was 1.68 MB in size using the native iPhone camera would be roughly 5 MB in size using most camera apps that allow a low-compression, MAX JPG setting.

Unfortunately, if you want to use the TIFF format, your list of choices for camera apps is much more limited. The number of developers that are building apps that use the TIFF format is slowly growing, but they are still a small minority. Luckily though, the few that are available are high-quality camera apps that you may wish to consider.

In theory, it should be as easy as searching the App Store for “camera and TIFF”, but for some reason, the results list can vary from day to day, but this is a good place to start. You might also search on Google for “iOS camera and TIFF”.

The one I use the most (and I have no connection to this developer whatsoever) is PureShot. This particular app allows you to set the image output to one of three different levels.

  • HI_Quality JPEG
  • MAX_Quality JPEG

PureShot Photo App

PureShot File Format Settings

Option #1 is roughly equal to the standard output of the native iPhone camera. Option #2 generates a file about 2-3 times larger than the first option. The third, TIFF option, yields The highest quality images that are about 5-6 times larger than the second option.

The term “dRAW” refers to the fact that the TIFF images are similar to the RAW format of images that are generated by most DSLRs in that the image data is taken from the image sensor before any JPG processing/compression is applied. Because the image still undergoes minimal processing on the iPhone, it would be incorrect to label this as a true RAW image, so it is saved as an uncompressed TIFF instead. PureShot also offers the ability to apply lossless compression to the TIFF files, which is better than JPG compression, to help save on file size.

I suggest trying out as many camera apps as you can afford to (both time and money) and find whatever works best for you. There is no such thing as a one-size-fits-all camera app. For example, you will find that the developer behind PureShot has a number of camera apps available on the App Store, and while all of them offer the ability to save photos as TIFFs, they all offer very different features for capturing photos.

In addition, other fantastic apps such as ProCam (not to be confused with ProCamera 7, which is also an excellent app), GCam, and Hueless offer the ability to save photos in lossless TIFF format, and each offer their own unique approach.

Ultimately, you may find that the camera that best suits your shooting style only saves in high quality JPG format. If that is the case, then go for it! The best camera app is the one that feels most intuitive to you and “gets out of your way” so that you can capture your photos as effortlessly as possible. You will still end up with high-quality photos.

The 7 Best iPhone Photography Apps

There are thousands of excellent photo apps on the App Store, and the things you can do with apps are absolutely incredible. With that said, the number of photo apps out there is overwhelming, and it's really hard to know which apps are worth getting. 

That’s why we created this free report revealing the 7 best iPhone photography apps that you should start using straight away. Click here to download this free report. 

Photo Editing Apps

Once you’ve settled on a camera app or two, the next thing to consider is if you want to use editing apps that allow you to save your work as TIFFs or at least low compression JPGs in order to preserve as much detail as possible.

Just as the list of camera apps that support TIFF files is somewhat limited, so is the list of editing apps (if not more so). Now, if you aren’t a mobile photography purist, you could always open your TIFF tiles on a computer using software such as iPhoto, Lightroom, Photoshop, etc. However, since we are trying to remain true to the spirit of mobile photography here, let’s assume that’s not an option. 😉

Before we get to apps that support TIFFs, it should once again be noted that taking an original TIFF image and editing it in an app such as Snapseed is still an excellent choice. Snapseed accepts TIFF images for editing, but will convert and save them as compressed JPG files. However, since you are starting with an uncompressed image, you will have more detail to work with in the editing process and will arguably still obtain a better result than if you had started with a compressed JPG. Now the differences may be slight, but if you are concerned with quality, then every little bit counts.

As far as apps that will support editing and saving in TIFF format, the best one that I have come across is Filterstorm. This is an app that I am very fond of due to its high level of control over the editing process. It is almost like a mobile version of full-fledged editing software such as Lightroom. But a proper discussion of Filterstorm is a topic for another day…

For now, we only need to concern ourselves with the fact that this app is one of only a few that allow for the saving of edited photos as TIFFs. In fact, Filterstorm allows for the saving of JPGs at a variety of compression levels (via a value slider), TIFFs, and even PNG files (I have opted not to discuss PNGs here as while it is also a high quality format, it is generally considered to be better suited for graphics files and not photos.


It should be obvious that my personal bias is towards shooting and editing in TIFF format as it does preserve the highest level of detail for one’s photos. However, I want to be completely honest and re-state that you are in great shape no matter which format you choose.

To be honest, I sometimes prefer the slightly lower resolution of JPGs as the extra noise reminds me of the grain of medium speed (ISO 400) black and white film I used to shoot back in my film days. Sometimes digital photos can almost be a bit too sharp for me, but I’m showing my age as I have fond memories of shooting film back in the 1980s and 1990s.

I hope that I have given you some good food for thought when it comes to the format of your mobile photos. I welcome any and all comments, and should you have any detailed questions, please do not hesitate to contact me via my website (link below).

Now stop reading and go take some photos!

About The Author

A long-time photographer with a particular love of black and white imagery, Rob DePaolo is passionate about the “new” medium of mobile photography and is always on the lookout for new tools and techniques for the creation of great photos. Rob loves sharing his ideas and experiences in order to help others go from taking simple “snapshots” with their mobile phones to creating serious art. | Instagram | EyeEm | AMPt

  • Dave Rothschild

    Wow this is a great article Emil! I learned a ton. Up until now I was simply using the native camera for most shots(slow-shutter cam, and avgcampro the exceptioins) and have been pleased with the results. However, it’s inspiring to know that one can achieve an even higher quality image using TIFF. I have noticed that the native camera is not quite good enough in low light to avoid a ton of noise so I am considering ProCamera7. Thanks again!

    • Thanks Dave, but it’s Rob who really put in the hard work there. I’m also leaning towards Camera+ and Pro Camera 7 in day-to-day use due to higher quality JPEGs.

    • Rob DePaolo

      Hi Dave! So glad you enjoyed the article. ProCamera 7 is also one of my favorite camera apps. You won’t be disappointed by it! It doesn’t currently offer TIFF capabilities (although it sounds like that might be coming soon). Regardless, the JPG quality that it offers is simply outstanding. Cheers!

  • Jeff

    Thanks Emil for sharing this with us learned a lot from this.

    • Thanks Jeff! It’s Rob who put in all the hard work, I was just the messenger here.

  • Great article Emil / Rob. File size and therefore write speed and so battery drain are my issues with TIFF but if you are working with good capacity / on a small project then it’s the format. I suspect in a short space of time as capacity, hardware and apps evolve it will become much more widespread. Definitely something we should all be considering.

    • Thank you Paul! I agree with your points, but it should get better within a few years.

  • Denise

    Very interesting information. I learned something new today! Thank you, very much! 🙂

  • dioraman

    Great article. NightCap also let you save in TIFF format. I think I might have read somewhere sometime last month that they’re working on Procamera7 to let you save in TIFF as well.

    • That would be awesome!

    • Rob DePaolo

      Thanks! That’s great to hear about ProCamera 7 as that is one of my favorite camera apps as well. I’ll have to check out NightCap as well. Cheers!

  • Thank you Rog, will take a look when I have a chance!

  • Elaine Taylor

    Fantastic Rob. This is an area I’d never given second’s thought to. Splendid!

    • Rob DePaolo

      Thanks Elaine! So glad you enjoyed it!

  • gericentonze

    Excellent article Rob (and Emil!). I have PureShot but haven’t really used it. I think I will experiment more with TIFF. Even if I can’t always save as a TIFF using other apps, as you mentioned I can at least start with a better quality image. I learned a lot – thank you!

    • Agreed, I also learned a lot thanks to Rob!

    • Rob DePaolo

      So glad you found the article to be helpful. Cheers!

  • Jeffrey Simpson

    Way to go Rob. Awesome article Pureshot is stellar App. Nice write up.

    • Rob DePaolo

      Thanks Jeff! It was your suggestion that made me re-install PureShot and give it another go in the first place, so thanks to you! 🙂

  • That’s great news, thanks for sharing!

  • Michal Sz.

    Great article Rob. I wonder if you know any more camera apps or editing apps that support TIFF format. I would very much appreciate it. Also, what about lossless TIFF compression (PureShot has it, others not)?

  • Jens

    I just wanted to confirm that ProCamera 7 is going to introduce support for TIFF format (the beginning of April 2014). It will be possible to shoot in TIFF format (optionally with LZW lossless compression). Further, the app will edit photos in the native format, so there will be no recompression when applying filters or making adjustments. Additionally ProCamera 7 v5.3 will introduce an “Open in” function which will send photos to other apps in native format, e.g. TIFF. (It depends on the receiving app if they also work with lossless compression when editing/saving the photo).

    • These are great news for photographers! I only wish they could somehow get the volume button shutter release approved, it makes a world of a difference!

  • Mike Sweeney

    I just want to say good article. There are a few things overlooked. iOS 6 does not use the same compression algorithm for JPEG that iOS 7 does. The iOS 6 JPEGs stand up better to “real” editing without breaking down unlike iOS 7 JPEGs. It was that pushed me to find and use both ProCamera and Pure. Between the two, Pure’s MAX JPEG stands up the best to heavy editing while using half the space of a TIFF. I had mixed results with the compressed TIFFs. To get the very best out any iPhone shot, you need to use a desktop app like Lightroom or Photoshop. What LR can do for highlight recovery on an iPhone MAX JPEG is extraordinary. Coupled with decent noise removal and even the shadows look good 🙂 I did a slide show from Zion mixing iPhone images with my D700 images and nobody could tell me which were which. The MAX JPEGs also upsize very nicely to 3000 pixels at 300 dpi for really nice prints

  • Mark Shkurko

    I’m Confused! So how are you suppose to Edit Photos as TIFF files and export them to an editing app, seeing how there are basically no great apps to my liking that support Import/Export TIFF Photo files? So Basically you take photos with it being a TIFF File then it downgrades to a JPG file in the end anyway no matter what you do. So what whats the difference? And, is there any possible way to take a photo as TIFF and edit it as a TIFF and upload it as that file and keep it like that? Instead having it degrade. Sorry for all the questions, I am trying to figure out a way to always keep it as a TIFF file even after editing and uploading it on my iphone.

  • gerry rosser

    I did not know until reading this article that I could save in TIFF format. I recently downloaded Pure, but hadn’t done anything with it yet. Thanks for this bit, and all the other info you publish.

  • GiriPai

    Thanks for making this clear. I am no Proffesional by any standards, just looking at this as a hobby. But I was always curious about the formats. I appreciate your help 🙂

  • Redbull

    I use my iPhone 5s to send pics to my local forum, I select pic from album then select mail to send to my email address. I then open mail and save as. Until recently pics were sent as jpeg which is what I need, but for some reason pics sent are now png which my forum cant use. I don’t know what I could have done for my phone to change to png format

  • Rae Cook

    wow. Great writing and perfect answers to questions. Thanks!